See advanced traffic and conversion statistics for your events

EasySignup lets you see an overview of where visitors to your registration pages come from. You can also see the percentage of visitors who register for an event.

This guide covers the advanced part of the traffic and conversion statistics. Here you can research further into the basic traffic and conversion statistics described in this guide.

Find the advanced statistics under Account->Statistics in the top of the dashboard.

Go to the "Advanced" tab, where you can break down the number of visitors and registrations on your account (e.g. https://showcase.easysignup.com/) into categories defined by the UTM parameters that you have set up. Learn more about using these parameters in this guide.

First, choose whether to view data for all events or for a specific event (1). You can also select the period for which you want to view data (2).

If you have set UTM parameters, you have the option to set filters for what data you want to see. In this case, we have chosen Facebook as the traffic source and the parameter called "utm campaign". Next, choose from the available values. It is an "Early bird" campaign in this case.

It is possible to combine multiple parameters.

If there is data to display, you can see a pie chart (1) as well as a summary of visitors and conversions at the bottom of the page (2). You can also export data to a spreadsheet (3).

You can customize the display of data by selecting a different grouping if, e.g. if you want to see the different traffic sources divided between a specific UTM parameter.